About Shopbox AI

We are a multi-award winning retail technology company, who believe that the customer should be at the heart of everything online retailers do. That is why we created our ai-powered personalisation platform rooted in consumer behaviour and shopping psychology. We believe that adapting the store and experience based on the interests and behaviours of site visitors, not precoded offerings, increases customer satisfaction, conversion rates, retention and revenue.

Industry Recognition
Tech Company of the Year
European eCommerce Innovation
& European eCommerce
Software of the Year
eCommerce Software Tool
of the Year
Best Application of AI in a Startup
& Best Use of AI in a Consumer
Digital Impact of The Year
eCommerce Software Tool
of the Year
Supplier of the Year Finalist
Digital Technology Company
of the Year Finalist


When Shopbox AI was formed in 2020, it was the culmination of an idea by Alan and Tariq that the benefits of AI should not be limited to only the largest organisations. They saw how these companies were reaping the benefits and decided to do something to change that.

Alan Gormley
Co-Founder & CEO

For nearly 25 years, Alan has worked with retailers at the forefront of Advanced Analytics and AI to embed intelligence into business processes.

In his time at the forefront of developing new technologies for retail, he has spoken on trends, biases and opportunities at expert events across over 30 countries, from Finland to South Africa, the US to Singapore.

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Tariq Zaki
Co-Founder & CTO

Tariq is passionate about data and engineering and the innovations that can be delivered through them.

He has previously held senior positions at high potential startups, as CTO and Engineering Lead. He built these operations from the ground up, creating high performing teams.

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Extended leadership team

Colin Marsh
Head of Marketing & Communications

Colin is an accomplished marketing and communications professional with a passion for driving brand growth and engagement. With decades of experience across multiple sectors and geographies, he has developed a deep understanding of effective marketing strategies and how to create compelling communication campaigns.

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Robert Carr
Head of Commercial

Robert is a seasoned professional with extensive experience in the commercial sector. As the Head of Commercial, he brings a wealth of knowledge and expertise in driving business growth and fostering strategic partnerships. Robert is a visionary leader who thrives in identifying new opportunities.

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Viktor Cherkaskyi
Head of Engineering

Viktor is a highly skilled and accomplished professional in the field of product development. As the Head of Engineering, he brings a wealth of technical expertise and a passion for innovation to the team. Viktor leads the development and implementation of cutting-edge solutions.

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