Personalisation is an overused term and to be honest, hasn’t a great reputation. Unlike other offerings in the market, Shopbox doesn’t rely on large amounts of stored or real-time data to generate personas or segments and then shoehorn your site visitors into the one they think is the closest match. Shopbox’s AI translates the real-time product interactions, interests and behaviours of each unique visitor and provides curated recommendations, cross-sell or upsell options. This tailored experience engages the visitor more, resulting in increased site stickiness, category and product catalogue penetration, session duration, basket size, AOV and conversion.
But the benefits are not confined to your customers’ experience. Due to the ease of getting Shopbox on your website and the fact it is a set it and forget it platform, your business saves time and money, being able to redeploy team members away from mundane category management and merchandising to far more productive tasks.
No. From the beginning we wanted to create a platform that could provide an adaptive, tailored shopping experience to everyone, including the 95% of site traffic that is anonymous. Our AI doesn’t rely on historical visitor data to generate personas to tag shoppers to a campaign or segment. The Shopbox experience is created based on the real-time activities and interactions of the visitor themselves, not dictated by a tool that requires knowing them and their previous history.
Firstly, we don’t like the term integrate, as it sounds costly, time consuming and expensive. Shopbox sits on top of any ecommerce platform whether they are industry standard ones such as Shopify/ Shopify Plus, Magento, Big Commerce, Shopware, Woo Commerce, or even fully bespoke platforms. If you run your online retail store on it, we can transform it into an adaptive shopping experience and a dynamic sales engine.
Simply put, it isn’t. Shopbox was created to be up and running with minimal effort from the retailer’s side. You don’t need an in-house project team, a long deployment runway, IT resources or a team of merchandisers to complete a bunch of spreadsheets. There’s no need to spend time crunching mass amounts of data to build out persona groups or segments. With Shopbox, you can be all set with only a few minutes of effort. We actually find the biggest lift is ensuring the look and feel of your website is gotten just right and your brand team are happy!
Yes. Shopbox is fully functional without needing to collect any visitor data. An anonymous visitor receives the same tailored, adaptive experience as a returning customer. We do not collect data for the purpose of selling on to data brokers or for any form of re-marketing. In fact, we believe that the enhanced experience of Shopbox increases retention rates. Customers come back because of that, not because the retailer has had to pay Google to re-acquire them.
No. Our code adds approximately 50KB to a website and loads once the other site elements download, causing no site load latency.
Yes. When we designed the user interface we wanted to ensure that the experience on mobile worked for the retailer as well as the shopper. Our Shopping Assistant is a subtle button which once clicked expands to display relevant product recommendations, promotions and recently viewed. For the retailer, we made sure to not take over the entire screen, continuing to show your site branding in the background. The visitor simply taps on the background, the Shop Assistant minimises and the full site is visible once more.
Results are visible from day one as Shopbox makes it easier for your customers to explore your store, all while curating a digital shelf to their preferences. When you add Shopbox, your customers get inspired and you see the benefits to your bottom line.
The simple answer is, it depends. We have as we want to make sure that any retailer should and can have access to an AI powered platform that tailors their store’s product offering to the unique interests and behaviours of each visitor. If you are a small pure play online retailer just starting out, then the Automate package is a great place to begin. For more established or larger retailers the Growth or Enterprise offering could be more suitable.
Truly the best thing to do is talk to us about your needs and objectives and we can work out a plan that will deliver the right value for money for you.