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Top Black Friday and Cyber Monday Trends for 2023 and Tips to Boost Sales
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Top Black Friday and Cyber Monday Trends for 2023 and Tips to Boost Sales

Saanika Budhiraja
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Get ready for the shopping extravaganza of the year! With Black Friday right on the horizon, you have the golden opportunity to turbocharge your retail sales and pave the way for a prosperous 2024. In this article, we'll not only explore the hottest Black Friday trends for 2023 but also give you a treasure trove of campaign examples to help boost your sales. Let's dive in.

Black Friday: A Brief Overview

Before we roll out the red carpet for these trends and campaigns, let's revisit the basics. Black Friday is the day right after Thanksgiving, celebrated on the fourth Thursday of November in the United States but has now spread internationally with the UK being the second largest market for Black Friday Cyber Monday (BFCM) sales. It's a day when retailers pull out all the stops, offering jaw-dropping discounts and promotions to kickstart the holiday shopping season.

The Importance of Black Friday for Retailers

For businesses, big and small, Black Friday is a make-or-break moment. It's the day that can turn the tide from losses to profits. The sheer volume of shoppers, both in physical stores and online, makes it an unrivalled opportunity to boost sales. Given the challenges of inflation and the tightening of customers' budgets, the anticipation for Black Friday is expected to be greater than ever. Let's now delve into the projected trends for Black Friday and Cyber Monday in 2023.

Top Black Friday Trends for 2023

1. Early Bird Deals

Picture this: You're a shopper scrolling through your favourite online store a week before Black Friday, or stumble upon an email with irresistible deals tailored just for you. That's the magic of early bird deals. Retailers are kicking off their Black Friday promotions well in advance, enticing early shoppers. Consider offering exclusive discounts or limited-time offers to capture the attention of eager buyers and grab some of that wallet share.

Early Bird Campaigns for Black Friday 2023 Trends by Madwell, Tubbytodd, and Abercrombie & Fitch
Early Bird campaigns for Black Friday 2022 from Madwell, Tubbytodd, and Abercrombie & Fitch

2. Online Shopping Dominance

Expect a 3X increase in traffic on the Black Friday weekend in comparison to an ordinary day in October. Ensure your online presence is robust, your website is mobile-friendly, and your eCommerce platform runs like a well-oiled machine. Make it easy for customers to shop from the comfort of their screens.

3. Sustainability and Conscious Shopping

Shoppers today are more environmentally conscious than ever. Incorporate sustainability into your Black Friday strategy by promoting eco-friendly products or pledging a portion of your sales to a charitable cause. It's a win-win – you do good for the planet, and customers feel good about their purchases.

Green Friday 2022 campaign from Ritual 
Green Friday 2022 campaign from Ritual cosmetics

4. Social Media Influencing

Engage your audience on platforms like Instagram, Facebook, and TikTok. Consider partnering with influencers who can authentically promote your Black Friday deals. Their reach can be the turbo boost your campaign needs. 

Black Friday Trends 2023: Fashion Nova Influencer's Fashion Haul
Black Friday fashion haul for Fashion Nova

Top Strategies to Supercharge Your Black Friday Sales

Alright, buckle up because we're diving into some killer strategies to seriously amp up your Black Friday sales. We're not just talking about revenue here; we're talking about skyrocketing your profits. So, let's get started.

1. Nail Your Profits, Not Just Sales

Black Friday isn't just about raking in sales; it's about raking in profits. Forget about slashing prices left and right. What you need are tailored offers that speak to both your new and loyal customers. We're talking about promotions that fatten your wallet, not just your sales figures. Keep your eye on the prize - increased profits!

2. Crush It with Conversion

When the Black Friday frenzy hits, your website needs to be a conversion powerhouse. Shoppers are hunting for deals like there's no tomorrow. So, make it crystal clear – delivery info, payment options, and no out-of-stock headaches. Cover all bases and watch those conversions soar!


3. Dynamic Landing Pages for the Win

Don't be the one plastering your homepage with a huge Black Friday banner. Get smart with dynamic landing pages that adapt to each shopper's style. Start your promotions early, tailor your campaigns and use AI to deliver tailored promotions and landing pages to every visitor on your site. 

Tailored promotions and recommendations for BFCM

4. Bigger Baskets, Fatter Profits

Here's the deal: bigger baskets, with more unique items mean higher AOV. And you can achieve this with dynamic upselling and cross-selling. Create hyper-personalised shopping journeys that keep customers hooked. The longer they hang around, the more they buy. Simple maths: bigger baskets equal bigger profits.

5. Cyber Monday - Your Ace in the Hole

Don't let the Black Friday buzz fade away. Cyber Monday is where the action's at. In fact, 75% of shoppers are expected to do their shopping online over the BFCM weekend. Keep those promotions rolling and cash in on online shoppers and deal-hungry latecomers. It's like a second chance to rake in those sales!

Black Friday Cyber Monday weekend teaser email from Apple
Black Friday Cyber Monday weekend teaser email from Apple

6. Ditch the Manual Hassles

Preparing for Black Friday and gearing up for the holiday season can be overwhelming! Fortunately, AI can streamline numerous tasks, allowing you to concentrate on creative and strategic endeavours that demand more attention. Keep your team's sanity intact during Black Friday chaos. Automate stock updates and pricing changes. Your website should always be on point, no excuses. Say goodbye to customer headaches and frustration with your brand due to outdated info!

7. Revive Abandoned Carts with Tailored emails

A whopping 76% of shoppers decided to ditch their shopping carts on Black Friday in 2022. Don't let those potential sales slip through your fingers. Send tailored emails to these customers, reminding them to complete their purchase before Black Friday ends. It's like a digital nudge that turns abandoned carts into returning customers.

Black Friday is a golden opportunity for businesses to shine. By embracing trends like early bird deals, prioritising online shopping, championing sustainability, and leveraging the power of social media, you can set the stage for a successful Black Friday in 2023.

Remember to plan ahead, create enticing offers, optimise your online presence, and personalise the shopping experience. 


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