Platform  /  Shopbox Personalisation
SHOPBOX PERSONALISATION

Personalised from the very first click.

Most engines take months to learn a shopper, then keep showing them the shoes they already bought. Shopbox understands each shopper in one click and remodels every recommendation with the next. No segments. No login.

1st
Click — personalisation starts immediately
0
Segments or profiles to build
4–12%
Revenue uplift, verified to SKU level

History-based recommendations are late. Segment-based ones aren't personal.

Most engines guess what a shopper wants from months of history, or from the average of their segment. Either way, the shopper in front of you isn't the one being served.

The old wayHow most ecommerce stores recommend today

History-based recommendations

✕ Personal, eventually.

Needs months of data, so new and anonymous visitors get generic carousels. Then it keeps showing shoppers what they already bought.

Segment-based personalisation

✕ Scale, not individuals.

Shows everyone in a cohort the same thing. Someone maintains the segments, and shoppers who don't fit get an average.

The new way

Shopbox Personalisation

✓ Both: immediate and individual.

Reads intent from the first click, weighs it against what it already knows, and remodels with every click after. First visit or fiftieth.

No warm-up period. No segments. Every shopper is an individual from the moment they land.

Every recommendation on your store, remodelled to the shopper's latest click.

Not one carousel. Every place your store suggests a product, all drawing on the same live picture of the shopper.

  1. 01

    Curated homepage

    Picked products replace static banners.

  2. 02

    Category pages

    This shopper's standout products, where they'll see them.

  3. 03

    Product pages

    Complementary items, not just lookalikes. Built for Google Shopping and ad landings.

  4. 04

    Brand pages

    Browsing jackets? See the hats and scarves that go with them.

  5. 05

    Basket and cross-sell

    Built from the whole basket, not the last item added.

  6. 06

    Campaign pages

    Black Friday or a new season, made relevant to each visitor.

  7. 07

    Personal Shopping Page

    A store within the store. No login needed.

  8. 08

    Account pages

    “Recommended for you”, where customers are most likely to buy again.

Curated homepage. Picked products replace static banners.

Commercial use cases
New lines, no cold start.Recommended from day one, before any sales history.
Long-tail and overstock.Finds the right shopper for slow stock, often without discounting.
✓Works for anonymous, new and returning shoppers alike
✓A one-off gift doesn't skew what comes next

What changes when recommendations keep up with the shopper.

4–12%
Revenue uplift, verified to SKU level
30%
Higher AOV for engaged McSport.ie shoppers
3×
More products viewed per session
25M+
Products remodelled in real time

Most of your visitors have no history. That's who most engines ignore.

Over 95% of a typical store's traffic is anonymous. A recommender that needs history serves the other 5%. Shopbox serves all of them from the first click.

“When you go to your customer account page and you see products that are tailored to you specifically — that's what makes the difference.”

Leonardo Cesario · eCommerce Lead, McSport.ie
See how McSport.ie grew order value with Shopbox Personalisation →

Ecommerce personalisation: the questions retailers actually ask.

⚙️
How it works
6 questions
What is session-based personalisation in ecommerce?
Most personalisation works from historical data alone. Shopbox Personalisation works on both: what it already knows about a customer, and the real-time signals of the visit happening now. That is why it can start personalising after a single click and keep updating with every click after it.
How is Shopbox Personalisation different from other AI personalisation tools?
Most personalisation tools rely heavily on purchase history to predict what a customer wants next. Shopbox Personalisation focuses on current intent, meaning what a shopper does on your site within a click or two, and weighs it alongside their wider behaviour. That's why it also works for long-tail and newly launched products that have no sales history yet.
Can you personalise for first-time visitors with no browsing history?
Yes. Shopbox Personalisation needs only a single click to start, so a brand-new visitor gets a personalised experience from their first interaction. They don't see a generic default while the system learns who they are.
Does ecommerce personalisation need cookies or a customer login?
No login is needed. Shopbox respects each customer's choice of cookies and uses intelligent fallbacks where a customer has asked not to be remembered, so anonymous visitors still get personalised recommendations from their first click.
Can Shopbox personalise collection and category pages, not just recommendation widgets?
Yes. Shopbox Personalisation personalises product listing and collection pages as well as the recommendation carousels on the homepage, product pages and basket. On collection pages, it respects the merchandising rules you've set for that page.
How does Shopbox stop one-off purchases from skewing recommendations?
Shopbox Personalisation weighs each purchase against the shopper's wider behaviour rather than reacting to a single event. A one-off gift purchase won't fill their recommendations with unrelated products afterwards.
🎛️
Control and reporting
3 questions
Can I pin products or brands while the rest of the page is personalised?
Yes. With Shopbox you can pin hero products, own-brand ranges or anything else that needs guaranteed visibility. Shopbox Personalisation then personalises everything around those fixed points.
Can personalisation prioritise margin, returns or excess stock, not just relevance?
Yes. Relevance is the default in Shopbox Personalisation, but you can add commercial priorities as weighting factors. These include margin (calculated from cost and retail price, with no manual tagging), lower return rates, and finding the right customers for fragmented or excess stock.
How do I measure the revenue impact of personalisation?
The Shopbox Hub dashboard tracks which products a shopper saw because Shopbox Personalisation surfaced them. It then follows those products through to clicks and purchases, so revenue is attributed down to SKU level instead of being estimated from a top-line number.
⚡
Pricing and setup
3 questions
Can I buy Shopbox Personalisation on its own?
Yes. Shopbox Personalisation (listed as AI Personalisation on our pricing page) is a product in its own right and can be bought on its own. Most retailers combine it with Shopbox Search and Merchandising Studio, because all three run on the same data and platform.
How much does Shopbox Personalisation cost?
Pricing is based on the size of your business, so it scales with you. Shopbox is designed to fit retailers from small stores right up to the largest catalogues. Tell us your size and we'll give you a figure at the demo.
How long does it take to implement Shopbox Personalisation?
On Shopify, Shopbox Personalisation can be running within a couple of hours, and you'll typically see value within the first few days. Other platforms usually take one to two weeks to integrate. Once it's live, it doesn't need routine developer or agency maintenance.
⚖️
Comparisons
3 questions
How does Shopbox compare with Nosto?
Nosto is a commerce experience platform covering personalisation, search and content, and it's widely used by Shopify retailers. It works best with a solid base of historical customer data and rules to tune it. Shopbox understands a customer's mission from their first click, so it works before that history exists, and it attributes revenue to the specific SKUs it surfaced. On Shopify it can be running within a couple of hours.
How does Shopbox compare with Dynamic Yield?
Dynamic Yield, owned by Mastercard, is a personalisation and experimentation platform used by large businesses across many industries. Shopbox is built specifically for ecommerce retailers. It personalises from the first click, with no segments or audiences to set up, and doesn't need ongoing developer maintenance once it's live.
How does Shopbox compare with Bloomreach?
Bloomreach offers a broad commerce platform that spans customer engagement and product discovery. Shopbox focuses on the on-site shopping experience: one engine for recommendations, search and merchandising that personalises from the first click.

More on pricing, GDPR and platform support — see all Shopbox AI FAQs →

Plugs into the store you already run.

Connect through our app, API or a product feed. That's the integration.

30min
To live on Shopify, with no dev resource
0
Replatforming
2
Inputs: your product data and your historical orders
Shopify Shopify Plus BigCommerce Magento Salesforce Klaviyo REST API

GDPR compliant.

See your store change after one click.

Book 30 minutes. We'll load a live retailer in your vertical. Browse it like a first-time visitor and watch it rearrange around you.