Set any number of goals for each collection page — newest, best sellers, highest stock, a brand, a category, or personalised — and Shopbox fills every slot differently for every shopper, in real time. No rule libraries. No boosting spreadsheets. No trade-off between what you need to sell and what they came to buy.
A merchandiser can hand-curate a homepage and a handful of top categories. Nobody can hand-curate 18,000 products against every shopper intent, every day, in every market. So teams pick a side — and give something up.
Every rule you write is a rule you maintain. They conflict, they decay as the catalogue turns over, and they hand a first-time visitor the same decision as a repeat buyer.
The model optimises for clicks — usually whatever was already selling. Your new range, own-brand lines and margin targets are invisible to it, and you can't explain to the board why the AI buried the launch.
You declare the commercial goals. The AI resolves relevance for each individual shopper first, then applies your priorities inside that relevant set.
Relevance first. Commercial priority second. That order is the entire product — and why prioritising margin here doesn't cost you revenue elsewhere.
Your team works in commercial language — newest, best sellers, top trending, highest stock, this brand, this category. Shopbox turns it into millions of individual merchandising decisions: one per slot, per shopper, per session.
Pick a collection page and tell Shopbox what matters this week. Set as many goals as it needs — newest, best sellers, top trending, highest stock, a brand, a category, or personalised — then set the depth and density of the grid and tag the slots you care about.
From the first click, the engine works out what this individual visitor is actually here for. No profile. No prior visit. No cookie history required.
Every slot fills with the product that satisfies the goal you set for it and suits this shopper. Same strategy, a different page for every visitor.
Review what the engine has built at the back end, check it renders the way you intended, and publish it to the store. Nothing goes live until you say so.
You set the goals that matter commercially — what has to be seen, what has to move, what the season depends on. The engine reads each shopper and fills the page around them. Tag slot one Newest because the drop lands today, the next two Best sellers to anchor it, a slot Nike or Highest stock when you need to move cover. Tag the rest Personalised and let the engine choose.
A consistent share of revenue across our accounts comes from products that only ever sell through Shopbox — good products, in stock, that shoppers never reached. Merchandising Studio is how you decide which of them get their chance.
“We've seen stronger sales, longer time on site, and a real uplift in product visibility — even hard-to-sell items are flying out. Shopbox personalises the journey from day one and has become our favourite app.”
“Implementation was a breeze compared with other tech partners — especially as the value of the platform can be experienced immediately. I'd recommend Shopbox in a heartbeat to anyone looking to better understand their customer base and improve their ecommerce strategy.”
Pricing, GDPR, Klaviyo, platform support — see all Shopbox AI FAQs →
Shopbox connects natively to the platforms your team already works in, and sits alongside your existing setup rather than replacing it. The only data we need is your product feed and historical orders — nothing from your ERP or PIM.
Book a 30-minute demo and we'll walk through Merchandising Studio on a live retailer site in your vertical, with your platform and your catalogue type. Bring the range you're struggling to shift — we'll show you what happens to it.
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